Our History – Artena Végétal | French Plant Art

Our history

Lyon, 2026.
Three enthusiasts.
A vibrant idea.

Artena was born out of a simple belief: a living wall deserves more than just dead plants. Xavier, Arnaud, and Véronique spent two years designing an irrigation system that makes living plants accessible to everyone, without any hassle.

X
Xavier
Founder & Design
A
Arnaud
Sales & Customer Service
V
Veronica
Inventory Management

Our Beliefs

What We Believe

Life above all else

We refuse to sell still lifes. Every Artena painting features a real plant—one that breathes, grows, and purifies the air.

French ingenuity

The planter is made from recycled PP in Saint-Étienne. The acoustic panel is assembled in Lyon. We are located less than 100 km from our suppliers.

Actual liability

Recycled polypropylene, recycled PET felt, vermicompost substrate. We don’t just pretend to be eco-friendly. Complete transparency about our sources.

The Origin

From idea to product

2023 — The Spark
The reality: the market is misleading when it comes to plant-based products

While searching for a living wall for his apartment in Lyon, Xavier realized that 95% of the "living walls" sold in France are made of preserved or artificial plants—despite the promises. He decided to create a genuine living wall.

2024 — The prototype
Two years spent perfecting the irrigation system

The real challenge: how can a vertical plant be self-sustaining for three weeks? A growing medium made of coconut fiber, perlite, and sphagnum moss is being tested with 12 different plant species. The drip irrigation system is patented.

2025 — French production
A plastics manufacturer in Saint-Étienne, a building facade in Lyon

The planter made from recycled PP is manufactured in Saint-Étienne—70 km from Lyon. The front panel made from recycled PET acoustic felt is designed and assembled in Lyon. The goal: ultra-short supply chains.

2026 — The launch
First deliveries — April 2026

Artena Végétal is now accepting orders. 7 designs available. 2 sizes. Sets ranging from 3 to 9 pieces. And a desire to prove that plant-based decor and live plants can go hand in hand.

Made in France

Less than 100 km between our workshops

🏭
Saint-Étienne (42)
Plastics manufacturer — Planter made from recycled PP
🎨
Lyon (69)
Atelier Artena — Felt facades & assembly

Our Commitment

Transparency as a core value

The planter (made from recycled PP) is manufactured locally, 70 km from our workshop.
The felt front panel is made from a material sourced internationally, then processed and assembled in Lyon using recycled PET (≥60%).

It is this honesty that sets Artena apart: no greenwashing, real figures, and verifiable supply chains.

Because a living wall should not hide its true nature or its origins.

The team

3 plant enthusiasts from Lyon

X
Xavier Rolland
Founder & CEO

The project's initiator. Product design, production, sales, logistics. He was the one who came up with the idea of putting living things in a painting.

A
Arnaud
Sales & Customer Service

Customer Service. They ensure that every order goes smoothly, from start to finish. They always respond within two days.

V
Veronica
Inventory Management

The person who makes sure the paintings are always ready. She manages the workflow and inventory and ensures the quality of each piece before shipment.

Join the Artena adventure

Products that truly come to life.